عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3834903477
(Number (ISBN
3834990736
(Number (ISBN
9783834903471
(Number (ISBN
9783834990730
NATIONAL BIBLIOGRAPHY NUMBER
Number
b598406
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Corporate Brand Management :
General Material Designation
[Book]
Other Title Information
Marken als Anker strategischer Führung von Unternehmen
First Statement of Responsibility
by Franz-Rudolf Esch, Torsten Tomczak, Joachim Kernstock, Tobias Langner
EDITION STATEMENT
Edition Statement
2., aktualisierte und ergänzte Auflage
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wiesbaden Betriebswirtschaftlicher Verlag Dr. Th. Gabler GWV Fachverlage GmbH
Name of Publisher, Distributor, etc.
Wiesbaden
Date of Publication, Distribution, etc.
2006
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
v.: digital
SERIES
Series Title
SpringerLink : Bücher
GENERAL NOTES
Text of Note
Literaturverz. S. 347 - 374
TOPICAL NAME USED AS SUBJECT
Economics
Economics.
Marketing.
PERSONAL NAME - PRIMARY RESPONSIBILITY
by Franz-Rudolf Esch, Torsten Tomczak, Joachim Kernstock, Tobias Langner
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Franz-Rudolf Esch
Joachim Kernstock
Tobias Langner
Torsten Tomczak
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
