عنوان
پدید آورنده
موضوع
رده
HF5386 .E454 2011
HF5386
.
E454
2011
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3658158166
(Number (ISBN
3834969133
(Number (ISBN
9783658158163
(Number (ISBN
9783834969132
NATIONAL BIBLIOGRAPHY NUMBER
Number
b590111
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Brand evolution :
General Material Designation
[Book]
Other Title Information
moderne markenf?uhrung im digitalen Zeitalter : mit Praxisbeitr?agen von Google, Ferrero, J?agermeister, Mercedes-Benz, EnBW, Otto, Edelight und Anne Korn
First Statement of Responsibility
Elke Theobald, Philipp T. Haisch (Hrsg.).
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wiesbaden
Name of Publisher, Distributor, etc.
Gabler
Date of Publication, Distribution, etc.
2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
(xiii, 579 pages) : illustrations
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
BUSINESS & ECONOMICS -- Industrial Management.
Internet marketing.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5386
Book number
.
E454
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Elke Theobald, Philipp T. Haisch (Hrsg.).
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Elke Theobald
Philipp T Haisch
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
