عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3834964530
(Number (ISBN
9783834964533
NATIONAL BIBLIOGRAPHY NUMBER
Number
b589969
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Branded component strategies :
General Material Designation
[Book]
Other Title Information
ingredient branding in B2B markets
First Statement of Responsibility
Stefan Worm ; with a foreword by Friedhelm W. Bliemel.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wiesbaden
Name of Publisher, Distributor, etc.
Gabler Research
Date of Publication, Distribution, etc.
©2012.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
(1 texte électronique (xx, 224 p.))
GENERAL NOTES
Text of Note
Titre de l'écran-titre (visionné le 2 avril 2012).
CONTENTS NOTE
Text of Note
Value Creation in Buyer-Supplier Relationships. - How Brands Create Value. - Branding in Business Markets. - SEM Data Analysis.
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
Industrial marketing.
Stratégie de marque.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Stefan Worm ; with a foreword by Friedhelm W. Bliemel.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Stefan Worm
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
