عنوان
پدید آورنده
موضوع
رده
HM791 .C475 2013
HM791
.
C475
2013
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3834945722
(Number (ISBN
3834945730
(Number (ISBN
9783834945723
(Number (ISBN
9783834945730
NATIONAL BIBLIOGRAPHY NUMBER
Number
b589813
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Portfolio-Werbung als Technik des Impression Management Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen
General Material Designation
[Book]
First Statement of Responsibility
Christian Boris Brunner
EDITION STATEMENT
Edition Statement
2. Aufl
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wiesbaden Springer Gabler
Date of Publication, Distribution, etc.
2013
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
XXVIII, 433 Seiten Illustrationen, Diagramme 210 x 148 mm, 605 g
SERIES
Series Title
Marken- und Produktmanagement; Springer Gabler Research
TOPICAL NAME USED AS SUBJECT
Markenpolitik
Portfoliomanagement
Werbung
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HM791
Book number
.
C475
2013
PERSONAL NAME - PRIMARY RESPONSIBILITY
Christian Boris Brunner
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Christian Boris Brunner
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
