عنوان
پدید آورنده
موضوع
رده
HD69.B7 F736 9999
HD69
.
B7
F736
9999
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3834938629
(Number (ISBN
9783834938626
NATIONAL BIBLIOGRAPHY NUMBER
Number
b589454
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Corporate brand management :
General Material Designation
[Book]
Other Title Information
Marken als Anker strategischer Führung von Unternehmen
First Statement of Responsibility
Franz-Rudolf Esch, Torsten Tomczak, Joachim Kernstock, Tobias Langner, Jörn Redler (Hrsg.).
EDITION STATEMENT
Edition Statement
3., vollständig überarbeitete und erweiterte Auflage
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wiesbaden
Name of Publisher, Distributor, etc.
Springer Gabler, [
Date of Publication, Distribution, etc.
2014] ©2014
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
(xiii, 645 pages)
TOPICAL NAME USED AS SUBJECT
Brand name products -- Management.
BUSINESS & ECONOMICS -- Industrial Management.
Strategic planning.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
B7
Book number
F736
9999
PERSONAL NAME - PRIMARY RESPONSIBILITY
Franz-Rudolf Esch, Torsten Tomczak, Joachim Kernstock, Tobias Langner, Jörn Redler (Hrsg.).
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Franz-Rudolf Esch
Joachim Kernstock
Jörn Redler
Tobias Langner
Torsten Tomczak
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
