عنوان
پدید آورنده
موضوع
رده
HF5415.5 C475 2009
HF5415
.
5
C475
2009
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3834914363
(Number (ISBN
3834983012
(Number (ISBN
9783834914361
(Number (ISBN
9783834983015
NATIONAL BIBLIOGRAPHY NUMBER
Number
b589082
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Mobile Support in Customer Loyalty Management
General Material Designation
[Book]
First Statement of Responsibility
Christian Zeidler.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
[Place of publication not identified]
Name of Publisher, Distributor, etc.
Gabler
Date of Publication, Distribution, etc.
2009
CONTENTS NOTE
Text of Note
And problem frame --; Requirements derived from relationship marketing and customer loyalty --; Mobile infrastructure perspective on the loyalty framework --; The reference model for the mobile supported loyalty scheme --; Analysis of business models for the mobile supported loyalty scheme --; Reference model evaluation --; Results and recommendations.
SUMMARY OR ABSTRACT
Text of Note
Mobile technology has developed extremely quickly from a niche position as an exclusive wireless voice transmission technology to a multimedia enabled mass market product. Little is known, however, how mobile services can be used most effectively to intensify customer loyalty. Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.
TOPICAL NAME USED AS SUBJECT
Economics.
Management information systems.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
5
Book number
C475
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Christian Zeidler.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Christian Zeidler.
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
