عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3834909467
(Number (ISBN
3834997889
(Number (ISBN
9783834909466
(Number (ISBN
9783834997883
NATIONAL BIBLIOGRAPHY NUMBER
Number
b589028
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Indian Life and Health Insurance Industry A Marketing Approach
General Material Designation
[Book]
First Statement of Responsibility
by Novi Dewan
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wiesbaden Betriebswirtschaftlicher Verlag Dr.Th. Gabler / GWV Fachverlage GmbH
Name of Publisher, Distributor, etc.
Wiesbaden
Date of Publication, Distribution, etc.
2008
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
v.: digital.
SERIES
Series Title
Gabler Edition Wissenschaft
GENERAL NOTES
Text of Note
Literaturverz. S. 165 - 168IMD-Felder maschinell generiert
CONTENTS NOTE
Text of Note
Preliminary; Health Insurance; Conclusion; Back matter; Insurance Industry in India; Life Insurance.
SUMMARY OR ABSTRACT
Text of Note
Novi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix. She complements secondary research with recent empirical data accentuating the emerging opportunities and challenges in the Indian Insurance Industry by using standardized interviews with opinion leaders and CEOs of several insurers. Novi Dewan absolvierte an der WHU - Otto Beisheim School of Management, Vallendar, den ersten MBA Studiengang, den sie als Jahrgangsbeste abschloss. Sie promoviert bei Prof. Jürgen Weigand am Lehrstuhl für Mikroökonomik und Industrieökonomik der WHU Vallendar.Novi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix. She complements secondary research with recent empirical data accentuating the emerging opportunities and challenges in the Indian Insurance Industry by using standardized interviews with opinion leaders and CEOs of several insurers.
TOPICAL NAME USED AS SUBJECT
Banks and banking.
Economics.
Lebensversicherung
PERSONAL NAME - PRIMARY RESPONSIBILITY
by Novi Dewan
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Novi Dewan
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
