عنوان

Exploring public relations

(Number (ISBN

0273715941

(Number (ISBN

9780273715948

Number

b587881

Title Proper

Exploring public relations

General Material Designation

[Book]

First Statement of Responsibility

[edited by] Ralph Tench, Liz Yeomans.

Edition Statement

2nd ed

Place of Publication, Distribution, etc.

Harlow [etc.]

Name of Publisher, Distributor, etc.

FT Prentice Hall

Date of Publication, Distribution, etc.

2011, cop. 2009.

Specific Material Designation and Extent of Item

XXIX, 666 str. : ilustr. ; 27 cm.

Text of Note

PART 1 The Context of Public RelationsCh 1 Public Relations origins definitions and historyCh 2 Management and organisation of Public RelationsCh 3 Role of the Public Relations practitionerCh 4 Media context of contemporary public relations and journalismCh 5 Public relations and democracyCh 6 Community and society: corporate social responsibility (CSR)Ch 7 International context of public relationsPART 2 Public relations theories and conceptsCh 8 Public relations theories: an overviewCh 9 Public relations as planned communicationCh 10 Public relations research and evaluation Ch 11Audiences, stakeholders, publicsCh 12 Corporate image, reputation and identityCh 13 Public relations, propaganda and the psychology of persuasionCh 14 Ethics and professionalism in public relationsPART 3 Public relations specialismsCh 15 Media relationsCh 16 Internal communicationCh 17 Managing community involvement programmesCh 18 Issues managementCh 19 Crisis public relations managementCh 20 Public relations and the consumerCh 21 Business-to-business public relationsCh 22 Public affairsCh 23 Financial Public Relations (FPR)Ch 24 Public relations for information and communications technologies: principles and planningCh 25 Integrated marketing communicationsCh 26 SponsorshipPART 4 Sectoral considerationsCh 27 Corporate communicationCh 28 Campaigning organisations and pressure groupsCh 29 Public sector communication and social marketingCh 30 Arts, leisure and entertainment public relationsCh 31Celebrity and Public RelationsCh 32 What next? Future issues for public relations

Odnosi z javnostmi.

Public relations.

Teorija.

Class number

Book number

[edited by] Ralph Tench, Liz Yeomans.

Liz Yeomans

Ralph Tench

Electronic name

[Book]

Y