عنوان
پدید آورنده
موضوع
رده
HF5415 .J563 2005
HF5415
.
J563
2005
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0273693581
(Number (ISBN
9780273693581
NATIONAL BIBLIOGRAPHY NUMBER
Number
b586696
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Essentials of marketing
General Material Designation
[Book]
First Statement of Responsibility
Jim Blythe.
EDITION STATEMENT
Edition Statement
3rd ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Harlow [etc.]
Name of Publisher, Distributor, etc.
Prentice Hall, cop.
Date of Publication, Distribution, etc.
2005
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
XIX, 354 str. : ilustr. ; 25 cm.
CONTENTS NOTE
Text of Note
List of tables List of figures Preface Acknowledgements 1. What do marketers do? 2. The marketing environment 3. Consumer and buyer behaviour 4. Segmentation, targeting and positioning 5. Market research 6. Products, branding and packaging 7. Pricing strategies 8. Distribution 9. Marketing communications and promotional tools 10. Marketing planning, implementation and control 11. International marketing 12. 21st century marketing Index
TOPICAL NAME USED AS SUBJECT
ekonomija -- vedenje porabnikov -- segmentacija -- marketing -- trženje -- strategija cen -- distribucija -- marketinško komuniciranje -- oglaševalska orodja -- branding -- mednarodno trženje
Marketing.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
J563
2005
PERSONAL NAME - PRIMARY RESPONSIBILITY
Jim Blythe.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Jim Blythe
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
