عنوان
پدید آورنده
موضوع
رده
HF5549.5.R44 M368 2013
HF5549
.
5
.
R44
M368
2013
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1299690378
(Number (ISBN
3658020415
(Number (ISBN
9781299690370
(Number (ISBN
9783658020415
NATIONAL BIBLIOGRAPHY NUMBER
Number
b577522
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Die Relevanz der Markenarchitektur für das Employer Branding :
General Material Designation
[Book]
Other Title Information
eine verhaltenstheoretisch- experimentelle Untersuchung zum Einfluss von hierarchieübergreifenden Markenkombinationen auf die Employer Brand Strength
First Statement of Responsibility
Manuel Roj ; mit einem Geleitwort von Manfred Kirchgeorg.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wiesbaden
Name of Publisher, Distributor, etc.
Springer Gabler
Date of Publication, Distribution, etc.
©2013.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
(xxiii, 277 pages) : illustrations
SERIES
Series Title
Innovatives Markenmanagement, 44
GENERAL NOTES
Text of Note
Research--Cover.
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
Business enterprises -- Marketing.
Employees -- Recruiting.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5549
.
5
.
R44
Book number
M368
2013
PERSONAL NAME - PRIMARY RESPONSIBILITY
Manuel Roj ; mit einem Geleitwort von Manfred Kirchgeorg.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Manfred Kirchgeorg
Manuel Roj
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
