عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3658009241
(Number (ISBN
365800925X
(Number (ISBN
9783658009243
(Number (ISBN
9783658009250
NATIONAL BIBLIOGRAPHY NUMBER
Number
b577406
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Qualität der Internen Markenführung :
General Material Designation
[Book]
Other Title Information
Konzeptualisierung, empirische Befunde und Steuerung eines markenkonformen Mitarbeiterverhaltens
First Statement of Responsibility
Verena Batt.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wiesbaden
Name of Publisher, Distributor, etc.
Springer Gabler
Date of Publication, Distribution, etc.
2013
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
398 Seiten.
SERIES
Series Title
Research; Basler Schriften zum Marketing, 31.
TOPICAL NAME USED AS SUBJECT
Branding.
Internes Marketing
Markenimage
PERSONAL NAME - PRIMARY RESPONSIBILITY
Verena Batt.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Karsten Hadwich
Manfred Bruhn
Verena Batt
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
