xix, 433 pages : color illustrations, maps ; 27 cm
CONTENTS NOTE
Text of Note
Machine generated contents note: pt. A Introduction --; 1. Introduction to international business --; Introduction --; Section I The international context --; Section II The international business framework --; Chapter summary --; 2. Theories of international business --; Introduction --; Section I Economic theories --; Section II Political economy frameworks --; Chapter summary --; Part case study --; pt. B Key players --; 3. International business and national politics --; Introduction --; Section I State power in an era of globalization --; Section II States as actors in international business --; Chapter summary --; 4. Global frameworks --; Introduction --; Section I Regional associations --; Section II Single-purpose IGOs --; Section III Architecture of the international financial system --; Chapter summary --; 5. Multinational enterprises and foreign direct investment --; Introduction --; Section I Business across borders --; Section II MNE interactions with host countries --; Chapter summary --; Part case study --; pt. C Cultural perspectives --; 6. National cultures --; Introduction: What is culture? --; Section I Interpretations of culture --; Section II Models of national culture and the conduct of international business --; Chapter summary --; 7. International corporate cultures --; Introduction --; Section I Understanding corporate culture and change --; Section II Corporate values and ethos --; Chapter summary --; 8. Multinational corporate social responsibility --; Introduction --; Section I Foundations of multinational corporate social responsibility --; Section II Multinational corporate social responsibility in practice --; Chapter summary --; Part case study --; pt. D International strategy --; 9. Modes of internationalization --; Introduction --; Section I Leaving home: Theories, mindsets, and strategies --; Section II Entering foreign markets --; Chapter summary --; 10. Organization of multinational enterprises --; Introduction --; Section I Multinational theories and structures --; Section II Managing people across borders --; Chapter summary --; Part case study --; pt. E International functions --; 11. International production --; Introduction --; Section I International knowledge management --; Section II International supply chain management --; Section III International manufacturing --; Chapter summary --; 12. International marketing --; Introduction --; Section I International marketing choices --; Section II Issues in international marketing --; Chapter summary --; 13. International finance --; Introduction --; Section I Foreign exchange --; Section II Multinational funding --; Chapter summary --; 14. International human resource management --; Introduction --; Section I Strategic development of IHRM --; Section II Managing international workforces --; Chapter summary --; Part case study --; pt. F Future --; 15. The changing geography of international business --; Introduction --; Section I Emerging operational locations --; Section II Emerging consumer markets --; Section III New competitors in international business --; Chapter summary --; 16. International business and the environmental challenge --; Introduction --; Section I MNEs and the environmental challenge --; Section II The future of green international business --; Chapter summary --; Part case study.
SUMMARY OR ABSTRACT
Text of Note
Offering a refreshingly critical perspective, this text presents a balanced & concise account of the challenges & opportunities of international business. Extensive use of international case examples, demonstrating both good & bad practice, provides students with a realistic depiction of international business.