عنوان
پدید آورنده
موضوع
رده
HF1416 .W377 2013
HF1416
.
W377
2013
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0132719150
(Number (ISBN
9780132719155
NATIONAL BIBLIOGRAPHY NUMBER
Number
b569472
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Global marketing
General Material Designation
[Book]
First Statement of Responsibility
Warren J. Keegan, Mark C. Green.
EDITION STATEMENT
Edition Statement
7th ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
Pearson, ©
Date of Publication, Distribution, etc.
2013
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxiii, 568 p. : ill. en coul.
CONTENTS NOTE
Text of Note
Introduction --; The global marketing environment --; Approaching global markets --; The global marketing mix --; Strategy and leadership in the twenty-first century.
SUMMARY OR ABSTRACT
Text of Note
The seventh edition examines the effect of the global financial crisis on global marketing strategy.
TOPICAL NAME USED AS SUBJECT
Marketing international -- Études de cas.
Marketing international -- Guides, manuels, etc.
Marketing international -- Problèmes et exercices.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF1416
Book number
.
W377
2013
PERSONAL NAME - PRIMARY RESPONSIBILITY
Warren J. Keegan, Mark C. Green.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Mark C Green
Warren J Keegan
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
