عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
144413499X
(Number (ISBN
9781444134995
NATIONAL BIBLIOGRAPHY NUMBER
Number
b559472
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Copywriting
General Material Designation
[Book]
First Statement of Responsibility
Tina Konstant.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London
Name of Publisher, Distributor, etc.
Hodder Education
Date of Publication, Distribution, etc.
2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 volume.
SERIES
Series Title
Bullet guides
CONTENTS NOTE
Text of Note
: 1. Audience, medium and message: 2. How to switch your audience off: 3. News, views and updates: 4. Words that count: 5. Tell the truth, but do it softly: 6. If it's in print, it's evidence: 7. Show, don't tell: why should anyone believe you?: 8. Copy, content and white papers: 9. The power of persuasion: 10. Tell a good story
TOPICAL NAME USED AS SUBJECT
Advertising copy.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Tina Konstant.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Tina Konstant
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
