عنوان

Humanistic Marketing

(Number (ISBN

1137353287

(Number (ISBN

1137353295

(Number (ISBN

1349469645

(Number (ISBN

9781137353283

(Number (ISBN

9781137353290

(Number (ISBN

9781349469642

Number

b557446

Title Proper

Humanistic Marketing

General Material Designation

[Book]

First Statement of Responsibility

edited by Richard Varey, Michael Pirson.

Place of Publication, Distribution, etc.

London

Name of Publisher, Distributor, etc.

Palgrave Macmillan UK : Imprint : Palgrave Macmillan

Date of Publication, Distribution, etc.

2014

Specific Material Designation and Extent of Item

(305 pages)

Series Title

Humanism in business series.

Text of Note

Cover; Title; Copyright; Contents; List of Figures and Tables; Notes on Contributors; Introduction; Part I What's Wrong with Marketing in Theory and in Practice?; 1 Where Marketing Causes Trouble; 2 Re-affirming the Prevailing Order?; 3 What Is Critical Marketing Studies? Reading Macro, Social, and Critical Marketing Studies; 4 Rehumanizing Marketing (and Consumer Behaviour); 5 Wants vs. Needs: On the Philosophical Bases of Humanistic Marketing; 6 Marketing for Mortality? The Scottish Case and the Humankind Index; 7 Criminal Marketing: An Inhuman Side of Business. 8 Can Society Nurture Humanistic Marketing?9 How Is Humanistic Marketing Possible?; Part II Marketing as a Force for Good; 10 Fusing Back the Human, Radically; 11 Translating Anthropological Consumption Theories into Humanistic Marketing Practices; 12 Well-Being Marketing as Humanistic Marketing; 13 Constructive Engagement, Macromarketing, and Humanistic Marketing; 14 Wisdom as Excellence in Commitment to the Humanistic Marketing Practice Paradigm; 15 Power to the People: An Essay on Branding and Global Democracy. 16 Responsible Advertising for Sustainable Development: The Case of French Responsible Agencies17 Sustainable Marketing through the Natural Step; 18 Social Networks and Marketing Happiness? The Potential Role of Marketing in an Electronic World; 19 Social Business --;Everybody's Business; Closing Commentary: Towards Humanistic Marketing?; Index.

Text of Note

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

Business.

Leadership.

Marketing -- Social aspects.

Class number

Book number

edited by Richard Varey, Michael Pirson.

Michael Pirson

Richard J Varey

Richard Varey

Electronic name

[Book]

Y