Ian Brooks, Jamie Weatherston and Graham Wilkinson
EDITION STATEMENT
Edition Statement
1a ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
México
Name of Publisher, Distributor, etc.
Pearson Educación
Date of Publication, Distribution, etc.
2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 libro en línea
GENERAL NOTES
Text of Note
Título tomado de la pantalla de inicio.;Fecha de la publicación de la obra impresa: 2004.;The need for an updated edition of The Business Environment: Challenges and Changes is a reflection of the importance of the subject in undergraduate and professional educational programmes. A clear understanding of the theories and models outlined in the text is valuable in itself for a clearer understanding of modern business. Although the overall structure of the book remains much the same as before, the change in title to The International Business Environment reflects the increasingly international nature of areas studied. As before, we try to blend theory with practical examples to allow students to apply those theories.
CONTENTS NOTE
Text of Note
1. The International Business Environment 2. The Competitive Environment 3. The International Economic Environment 4. The Technological Environment 5. The Cultural Environment 6. The Ecological Environment 7. The International Political Environment 8. The International Legal Environment 9. Challenges and Changes Cases
TOPICAL NAME USED AS SUBJECT
Negocios Internacionales.
Negocios.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD62
.
4
Book number
I263
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Ian Brooks, Jamie Weatherston and Graham Wilkinson