عنوان
پدید آورنده
موضوع
رده
HD38.5 L597 2014
HD38
.
5
L597
2014
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1322148376
(Number (ISBN
1910158089
(Number (ISBN
9781322148373
(Number (ISBN
9781910158081
NATIONAL BIBLIOGRAPHY NUMBER
Number
b556784
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Strategic Event Creation.
General Material Designation
[Book]
First Statement of Responsibility
Liz Sharples
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
Goodfellow Publishers Ltd
Date of Publication, Distribution, etc.
2014
CONTENTS NOTE
Text of Note
I Index; 15 Concluding Remarks and Future Gazing; Howard Lyons, Phil Crowther, Liz Sharples, Chiara Orefice, and Daryl May; 14 Industry Insights; Phil Crowther; 13 Capturing the Learning; Daryl May and Lindsey May ; 12 Strategic Event Evaluation; Katrin Stefansdottir and Anjalina Pradhan; 11 Realising a Legacy; Stewart Hilland; 10 Marketing Events: Three perspectives to support strategic event creation; Craig Hirst and Richard Tressider; 9 Food and Function ; Liz Sharples; 8 Creating the Eventscape; Jane Tattersall and Richard Cooper; 7 Designing and Mapping Event Experiences. Colin Beard 6 Community Outcomes; Gareth Roberts and David Strafford ; 5 Understanding Sponsors' and Partners' Motivations; Leah Donlan; 4 What's in it for the Attendee?; Jonathan Moss; 3 Setting the Event Host Objectives: a Framework for Business Value Creation; Chiara Orefice; 2 Stakeholder Centric Approach; James Bostock; 1 Strategic Event Creation; Phil Crowther; _GoBack; _ENREF_1; _ENREF_2; _ENREF_3; _ENREF_4; _ENREF_5; _ENREF_6; _ENREF_7; _ENREF_8; _ENREF_9; _ENREF_10; _ENREF_11; _ENREF_12; _ENREF_13; _ENREF_14; _ENREF_15; _ENREF_16; _ENREF_17; _ENREF_18; _ENREF_19; _ENREF_20. _ENREF_21_GoBack; _GoBack; _GoBack; h.1fob9te; h.3znysh7; h.tyjcwt; h.3dy6vkm; h.2s8eyo1; h.3rdcrjn; h.26in1rg; h.lnxbz9; h.35nkun2; h.1ksv4uv; h.44sinio; h.mr53yyrvcur2; h.1ci93xb; h.3whwml4; _GoBack; _GoBack; _GoBack; _GoBack; _GoBack.
SUMMARY OR ABSTRACT
Text of Note
The first text to move away from an older paradigm of simply 'making events work' and managing inputs, to show how to manage a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals.
TOPICAL NAME USED AS SUBJECT
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
Special events -- Planning.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD38
.
5
Book number
L597
2014
PERSONAL NAME - PRIMARY RESPONSIBILITY
Liz Sharples
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Liz Sharples
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
