عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0615273270
(Number (ISBN
1282351532
(Number (ISBN
6612351535
(Number (ISBN
9780615273273
(Number (ISBN
9781282351530
(Number (ISBN
9786612351532
NATIONAL BIBLIOGRAPHY NUMBER
Number
b555866
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing scales handbook. v. 5, A compilation of multi-item measures for consumer behavior & advertising research
General Material Designation
[Book]
First Statement of Responsibility
Gordon C. Bruner II.
EDITION STATEMENT
Edition Statement
Library ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chicago, Ill., USA
Name of Publisher, Distributor, etc.
American Marketing Association
Date of Publication, Distribution, etc.
2009
PARALLEL TITLE PROPER
Parallel Title
Compilation of multi-item measures for consumer behavior & advertising research
TOPICAL NAME USED AS SUBJECT
Marketing research -- Statistical methods -- Handbooks, manuals, etc.
Marketing research -- Statistical methods.
Scaling (Social sciences) -- Handbooks, manuals, etc.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Gordon C. Bruner II.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Gordon C Bruner
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
