Applications of Data Mining to Electronic Commerce
General Material Designation
[Book]
First Statement of Responsibility
edited by Ron Kohavi, Foster Provost.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston, MA
Name of Publisher, Distributor, etc.
Springer US : Imprint : Springer
Date of Publication, Distribution, etc.
2001
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
(156 pages)
CONTENTS NOTE
Text of Note
Applications of Data Mining to Electronic Commerce --;Personalization of Supermarket Product Recommendations --;Expert-Driven Validation of Rule-Based User Models in Personalization Applications --;Visualization and Analysis of Clickstream Data of Online Stores for Understanding Web Merchandising --;Data Mining for Measuring and Improving the Success of Web Sites --;E-commerce Recommendation Applications.
SUMMARY OR ABSTRACT
Text of Note
Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area.