عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
6074426309
(Number (ISBN
9786074426304
NATIONAL BIBLIOGRAPHY NUMBER
Number
b545920
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Publicidad, promoción y comunicación integral en marketing
General Material Designation
[Book]
First Statement of Responsibility
Kenneth E. Clow, Donald Baack.
EDITION STATEMENT
Edition Statement
4ª ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Naucalpan de Juárez, México
Name of Publisher, Distributor, etc.
Prentice Hall (Pearson Educación)
Date of Publication, Distribution, etc.
2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
XVII, 454 p. : il. ; 27 cm
GENERAL NOTES
Text of Note
Tít. orig.: Integrated advertising, promotion and marketing communications. 4th ed.
TOPICAL NAME USED AS SUBJECT
Comunicació en màrqueting.
Màrqueting.
Publicitat.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Kenneth E. Clow, Donald Baack.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Donald Baack
Kenneth E Clow
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
