عنوان
پدید آورنده
موضوع
رده
HD69.B7 M765 2014
HD69
.
B7
M765
2014
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1349543705
(Number (ISBN
9781349543700
NATIONAL BIBLIOGRAPHY NUMBER
Number
b544835
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Asian brand strategy :
General Material Designation
[Book]
Other Title Information
how asia builds strong brands.
First Statement of Responsibility
M Roll
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
[Place of publication not identified]
Name of Publisher, Distributor, etc.
Palgrave Macmillan
Date of Publication, Distribution, etc.
2014
CONTENTS NOTE
Text of Note
Introduction Branding - The driver of a successful business strategy Transforming the way we understand Asian cultures and consumers Asian country branding Celebrity branding in Asia Asian brand strategy Successful Asian brand cases Aspiring Asian brand cases 10 steps to build an Asian brand Asian brands towards 2020 - A new confidence in the boardroom Conclusion Appendix - Brand Valuation
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
B7
Book number
M765
2014
PERSONAL NAME - PRIMARY RESPONSIBILITY
M Roll
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
M Roll
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
