عنوان
پدید آورنده
موضوع
رده
HD69.B7 E755 2010
HD69
.
B7
E755
2010
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
294041128X
(Number (ISBN
2940439761
(Number (ISBN
9782940411283
(Number (ISBN
9782940439768
NATIONAL BIBLIOGRAPHY NUMBER
Number
b543797
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Brand-driven innovation :
General Material Designation
[Book]
Other Title Information
strategies for development and design.
First Statement of Responsibility
Erik Roscam Abbing
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Lausanne, Switzerland
Name of Publisher, Distributor, etc.
AVA Pub. SA
Date of Publication, Distribution, etc.
2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
(208 p.) : color illustrations.
SERIES
Series Title
Required reading range : module reader.
CONTENTS NOTE
Text of Note
Pt --;1. The merging worlds of branding, innovation and design --;pt --;2. Brand-driven innovation in practice.
TOPICAL NAME USED AS SUBJECT
Advertising.
Branding (Marketing)
Technological innovations.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
B7
Book number
E755
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Erik Roscam Abbing
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Erik Roscam Abbing
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
