عنوان

The visionary package :

(Number (ISBN

0230286917

(Number (ISBN

1349510246

(Number (ISBN

9780230286917

(Number (ISBN

9781349510245

Number

b543650

Title Proper

The visionary package :

General Material Designation

[Book]

Other Title Information

using packaging to build effective brands

First Statement of Responsibility

Herbert Meyers and Richard Gerstman.

Place of Publication, Distribution, etc.

Houndmills, Basingstoke, Hampshire ; New York, N.Y.

Name of Publisher, Distributor, etc.

Palgrave Macmillan

Date of Publication, Distribution, etc.

2005

Specific Material Designation and Extent of Item

(xiv, 242 pages) : illustrations

Text of Note

Introduction: What is visionary packaging --;section 1. Packaging, from horseback to hypermarkets: The ubiquitous package ; The evolution of packaging ; The commercial power of packaging --;section 2. The consumer mindset: Package design and the consumer ; Consumer attitudes and concerns ; A broader view ; Emotional purchasing ; The lifestyle influence --;section 3. Connecting the package with the consumer: Shaping up ; The package in the retail store ; Wal-Mart and everyone else --;Packaging as a promotional tool ; The package on the road --;section 4. Trends in visionary packaging: Brand packaging ; The obvious is not always obvious ; The designer as a business partner ; Packaging politics ; Virtual packaging management ; All you need to know --;Section 5. The future of visionary packaging: Package opportunities and challenges ; What's ahead ; The information bubble ; The digital package ; New challenges for marketers and package designers ; On your mark --;get ready --;get set --;GO!

Text of Note

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier.

Conditionnement (Emballage)

Marketing.

Packaging.

Class number

Book number

Herbert Meyers and Richard Gerstman.

Herbert M Meyers

Richard Gerstman

Electronic name

[Book]

Y