Introduction: Some Thoughts on Vittorio Coda's Contributions to Strategic Management by Robert M. Grant PART I: THE ITALIAN TRADITION OF MANAGEMENT THEORY Management Theory: Its Content, Specificities, and Role Management Theory in the Late 1950s: Revisiting Gino Zappa 'Productive Activities' and his Posthumous Work PART II: THE FRAMEWORK OF STRATEGIC MANAGEMENT The Evaluation of the Entrepreneurial Formula The Purpose of the Firm: Physiology and Pathology Governing Strategy Dynamics Strategy and Communication: The Missing Link PART III: MEETING THE CHALLENGES TO THE ENTREPRENEURIAL ECONOMY The Role of Ownership in Corporate Restructuring The Relationship between the Firm and its Workforce: Prospects for Change Ethical Codes and Market Culture In support of a Free and Responsible Entrepreneurial Economy