عنوان
پدید آورنده
موضوع
رده
HD9000.5 E734 2014
HD9000
.
5
E734
2014
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1317957245
(Number (ISBN
9781317957249
NATIONAL BIBLIOGRAPHY NUMBER
Number
b542410
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Cross-National and Cross-Cultural Issues in Food Marketing.
General Material Designation
[Book]
First Statement of Responsibility
Erdener Kaynak
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken
Name of Publisher, Distributor, etc.
Taylor and Francis
Date of Publication, Distribution, etc.
2014
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
(192 pages)
CONTENTS NOTE
Text of Note
Cover; Half Title; Title; Copyright; CONTENTS; Cross-National and Cross-Cultural Issues in Food Marketing: Past, Present and Future; An Analysis of the Linkage Between Agricultural Exports and Economic Growth in Pakistan; Ethnic Niche Markets for Fresh Canadian Pork in the United States Pacific Northwest; Quality Policy and Consumer Behavior: The Case of Beef in Spain; Current Status and Competitiveness of U.S. Poultry Exports; Pan-European Food Market Segmentation: An Application to the Yoghurt Market in the EU; Index.
SUMMARY OR ABSTRACT
Text of Note
Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas.
TOPICAL NAME USED AS SUBJECT
Export marketing -- Cross-cultural studies.
Farm produce -- Marketing -- Cross-cultural studies.
Food -- Marketing -- Cross-cultural studies.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD9000
.
5
Book number
E734
2014
PERSONAL NAME - PRIMARY RESPONSIBILITY
Erdener Kaynak
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Erdener Kaynak
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
