عنوان
پدید آورنده
موضوع
رده
HD69.B7 S665 2013
HD69
.
B7
S665
2013
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3658013044
(Number (ISBN
9783658013042
NATIONAL BIBLIOGRAPHY NUMBER
Number
b540685
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Bestimmung des Repositionierungsspielraums von Marken :
General Material Designation
[Book]
Other Title Information
Markenführung mit Hilfe neuroökonomischer Forschungserkenntnisse
First Statement of Responsibility
Sonja Boch.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wiesbaden
Name of Publisher, Distributor, etc.
Springer Gabler
Date of Publication, Distribution, etc.
2013
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
XXIII, 418 Seiten : Diagramme.
SERIES
Series Title
SpringerGabler Research; Innovatives Markenmanagement, 42.
TOPICAL NAME USED AS SUBJECT
Brand name products -- Management.
Branding (Marketing)
Neuroeconomics.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
B7
Book number
S665
2013
PERSONAL NAME - PRIMARY RESPONSIBILITY
Sonja Boch.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Sonja Boch
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
