عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3834984884
(Number (ISBN
9783834984883
NATIONAL BIBLIOGRAPHY NUMBER
Number
b540566
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Messung und Steuerung der Markenbeziehungsqualität :
General Material Designation
[Book]
Other Title Information
eine branchenübergreifende Studie im Konsumgütermarkt
First Statement of Responsibility
Falko Eichen ; mit einem Geleitwort von Manfred Bruhn.
EDITION STATEMENT
Edition Statement
1. Aufl
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wiesbaden
Name of Publisher, Distributor, etc.
Gabler
Date of Publication, Distribution, etc.
2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
(xxiv, 422 .) : illustrations
SERIES
Series Title
Gabler research., Basler Schriften zum Marketing ;, Bd. 26.
GENERAL NOTES
Text of Note
Title from PDF title page (SpringerLink, viewed Aug. 17, 2011).
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
Consumer behavior.
Customer relations.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Falko Eichen ; mit einem Geleitwort von Manfred Bruhn.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Falko Eichen
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
