عنوان
پدید آورنده
موضوع
رده
HF5438.25 M534 2014
HF5438
.
25
M534
2014
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1137347449
(Number (ISBN
9781137347442
NATIONAL BIBLIOGRAPHY NUMBER
Number
b539634
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Luxury sales force management :
General Material Designation
[Book]
Other Title Information
strategies for winning over your brand ambassadors
First Statement of Responsibility
Michaela Merk.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
[Basingstoke]
Name of Publisher, Distributor, etc.
Palgrave Macmillan
Date of Publication, Distribution, etc.
2014
CONTENTS NOTE
Text of Note
How brand relationships influence daily business operations --;How relationships between salespeople and brands become emotional --;How top management can win salespeople's heart the four strategies --;How brands can make frontline salespeople's heart beat --;Top 10 'heart-winners' through brand perception --;How brands can benefit from strong sales force brand relationships --;Why retailers should establish strong relationships between salespeople and private brands --;How salesperson characteristics influence their relationships with brands --;Do managers think like salespeople? --;Sales force brand relationships: a given phenomenon or a building process? --;Implications for brands and retailers.
SUMMARY OR ABSTRACT
Text of Note
The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm's sales force with their own or other brands, maximizing turnover and profit in the long run.
TOPICAL NAME USED AS SUBJECT
Luxuries.
Sales & marketing.
Sales force management.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5438
.
25
Book number
M534
2014
PERSONAL NAME - PRIMARY RESPONSIBILITY
Michaela Merk.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Michaela Merk
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
