عنوان
پدید آورنده
موضوع
رده
TS171 .H378 2009
TS171
.
H378
2009
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470500395
(Number (ISBN
0470500417
(Number (ISBN
9780470500392
(Number (ISBN
9780470500415
NATIONAL BIBLIOGRAPHY NUMBER
Number
b539215
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
A fine line :
General Material Designation
[Book]
Other Title Information
how design strategies are shaping the future of business
First Statement of Responsibility
Hartmut Esslinger.
EDITION STATEMENT
Edition Statement
1st ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
San Francisco, CA
Name of Publisher, Distributor, etc.
Jossey-Bass
Date of Publication, Distribution, etc.
©2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
(xiv, 183, [8] pages of plates) : illustrations
CONTENTS NOTE
Text of Note
Design-driven strategy: staking a claim in the creative economy --;True lies: the role of leadership in innovation --;Designing to win: the creative business strategy --;Minds beat money: the innovation process, step by step --;A business design revolution: the greening of planet, inc. --;Design-driven strategies for better business--and a better world --;The factories.
SUMMARY OR ABSTRACT
Text of Note
A story of business transformation and a guide to creative strategies for designing a better business Written by Hartmut Esslinger, the founder of one of the world's foremost innovation firms, frog design, inc. , A Fine Line reveals the secrets to better business through better design.
TOPICAL NAME USED AS SUBJECT
BUSINESS & ECONOMICS -- Development -- Business Development.
Industrial design.
New products.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
TS171
Book number
.
H378
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Hartmut Esslinger.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Hartmut Esslinger
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
