عنوان
پدید آورنده
موضوع
رده
HF5827.9 D384 2008
HF5827
.
9
D384
2008
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470282096
(Number (ISBN
1281381462
(Number (ISBN
9780470282090
(Number (ISBN
9781281381460
NATIONAL BIBLIOGRAPHY NUMBER
Number
b539133
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Subliminal persuasion :
General Material Designation
[Book]
Other Title Information
influence & marketing secrets they don't want you to know
First Statement of Responsibility
Dave Lakhani.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J.
Name of Publisher, Distributor, etc.
John Wiley & Sons
Date of Publication, Distribution, etc.
©2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
(xxii, 202 pages)
CONTENTS NOTE
Text of Note
Creating message contagion --;Leverage applied propaganda --;Position and package your legend --;Control the emotion and the content --;Get a real endorsement --;Understand beliefs and true believers --;Harness the power of the people's media --;Deliver the experience --;The subliminal power of words --;Creating a cult following --;Seduction.
SUMMARY OR ABSTRACT
Text of Note
If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion , master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others.
TOPICAL NAME USED AS SUBJECT
Marketing -- Psychological aspects.
Subliminal advertising.
Subliminal projection.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5827
.
9
Book number
D384
2008
PERSONAL NAME - PRIMARY RESPONSIBILITY
Dave Lakhani.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Dave Lakhani
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
