عنوان
پدید آورنده
موضوع
رده
HD59.6.L29 E358 2014
HD59
.
6
.
L29
E358
2014
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1137404329
(Number (ISBN
9781137404329
NATIONAL BIBLIOGRAPHY NUMBER
Number
b538152
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Latin American and Caribbean Perspectives on the Development of Public Relations:
General Material Designation
[Book]
Other Title Information
Other Voices
First Statement of Responsibility
edited by Tom Watson.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London
Name of Publisher, Distributor, etc.
Palgrave Macmillan UK : Imprint : Palgrave Pivot
Date of Publication, Distribution, etc.
2014
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
(102 pages)
SERIES
Series Title
National perspectives on the development of public relations.
CONTENTS NOTE
Text of Note
1. Introduction; Tom Watson --;2. Argentina; Carolina Andrea Carbone and Manuel Montaner Rodr̕guez --;3. Brazil; Paulo Nassar, Luiz-Alberto de Farias and Mateus Furlanetto --;4. The Caribbean; Carroll Edwards --;5. Central America; Carmen Mayela Fallas --;6. Colombia; Luis Horacio Botero Montoya, Mar̕a Alejandra Jim̌nez Ospina and Nora Elena Botero Escobar --;7. Mexico; Jorge Alberto Hidalgo Toledo and Carlos Bonilla Gutǐrrez --;8. Peru; Amybel S̀nchez de Walther.
SUMMARY OR ABSTRACT
Text of Note
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean.
TOPICAL NAME USED AS SUBJECT
Business.
Marketing.
Public relations.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD59
.
6
.
L29
Book number
E358
2014
PERSONAL NAME - PRIMARY RESPONSIBILITY
edited by Tom Watson.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Tom Watson
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
