عنوان
پدید آورنده
موضوع
رده
PN1991.5 S748 2011
PN1991
.
5
S748
2011
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1742372074
(Number (ISBN
9781742372075
NATIONAL BIBLIOGRAPHY NUMBER
Number
b537787
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Making radio :
General Material Designation
[Book]
Other Title Information
a practical guide to working in radio in the digital age
First Statement of Responsibility
Steve Ahern.
EDITION STATEMENT
Edition Statement
3rd ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Crows Nest, N.S.W.
Name of Publisher, Distributor, etc.
Allen & Unwin
Date of Publication, Distribution, etc.
2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 volume
GENERAL NOTES
Text of Note
Previous edition: 2006.
CONTENTS NOTE
Text of Note
1. A history of radio in Australia --;2. Digital radio in Australia --;3. Radio 2.0 in the digital age --;4. The studio --;5. Broadcast laws and regulations --;6. Radio announcing --;7. Presentation --;8. Interviewing --;9. Producing --;10. Copywriting --;11. Audio production --;12. News --;13. Talkback --;14. Research and promotions --;15. Radio sales --;16. Programming --;17. Torque Radio: the Radio feature --;18. Radio comedy --;19. The transmission chain.
SUMMARY OR ABSTRACT
Text of Note
A practical guide for learning how to make good radio in the era of Radio 2.0. It examines the key roles in radio: announcing, presenting, research, copywriting, producing, marketing and promotions. This edition reflects the impact of digital radio, including multi-platform delivery, listener databases, social media and online marketing.
TOPICAL NAME USED AS SUBJECT
Radio authorship.
Radio broadcasting.
Radio programs.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
PN1991
.
5
Book number
S748
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Steve Ahern.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Steve Ahern
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
