عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3834998931
(Number (ISBN
9783834998934
NATIONAL BIBLIOGRAPHY NUMBER
Number
b536260
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Management und Wirkungen von Marke-Kunden-Beziehungen im Konsumgüterbereich :
General Material Designation
[Book]
Other Title Information
eine Analyse unter besonderer Berücksichtigung des Beschwerdemanagements und der Markenkommunikation
First Statement of Responsibility
Anna Verena Wenske ; mit einem Geleitwort von Christoph Burmann.
EDITION STATEMENT
Edition Statement
1. Aufl
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wiesbaden
Name of Publisher, Distributor, etc.
Gabler Verlag / GWV Fachverlage, Wiesbaden
Date of Publication, Distribution, etc.
2008
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
(xxx, 364 pages) : illustrations
SERIES
Series Title
Gabler Edition Wissenschaft., Innovatives Markenmanagement.
GENERAL NOTES
Text of Note
Title from PDF title page (SpringerLink, viewed Dec. 16, 2010).
TOPICAL NAME USED AS SUBJECT
Economics.
Management science.
Marketing.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Anna Verena Wenske ; mit einem Geleitwort von Christoph Burmann.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Anna Verena Wenske
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
