synchronizing people, branding, and strategy to win in the marketplace
First Statement of Responsibility
Anthony Sgroi, Jr.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boca Raton, Florida
Name of Publisher, Distributor, etc.
CRC Press
Date of Publication, Distribution, etc.
2015
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
((259 Seiten))
CONTENTS NOTE
Text of Note
An Effective Business. Branding: Creating And Sustaining A Credible And Reputable Source. Visual Branding. Being First. Brand Focus. Effective Brand Communication. Brand Credentials. Effective People: Identify and Empower Them. The Cross-Functional Entrepreneur. Competence and Character: The Core of Trust and Leadership. Tools and Purpose. Strategy: Keep It Consistent with the Brand. Visual Strategy. A Qualitative View of Strategy. A Quantitative View of Strategy. A Study of Function and Emotion. Putting It All Together. Building Effective Teams. Aligning Business Activities.