عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1349478822
(Number (ISBN
9781349478828
NATIONAL BIBLIOGRAPHY NUMBER
Number
b537547
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Decision making in marketing and finance :
General Material Designation
[Book]
Other Title Information
an interdisciplinary approach to solving complex ... organizational problems.
First Statement of Responsibility
P Koku
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
[Place of publication not identified]
Name of Publisher, Distributor, etc.
Palgrave Macmillan
Date of Publication, Distribution, etc.
2016
CONTENTS NOTE
Text of Note
1. Theory of the firm 2. The Customer Lifetime Value 3. Strategic Marketing Plan 4. Signaling in Marketing 5. New Product Introduction 6. Sales force Compensation and Management 7. Marketing Communication 8. Advertising 9. Pricing and Sales Promotion 10. Marketing Mistakes and Their Impact on the Firm Cases
PERSONAL NAME - PRIMARY RESPONSIBILITY
P Koku
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
P Koku
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
