عنوان
پدید آورنده
موضوع
رده
HF5415.126 .N48 1999
HF5415
.
126
.
N48
1999
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0070130701
(Number (ISBN
0070580561
NATIONAL BIBLIOGRAPHY NUMBER
Number
b535687
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The new direct marketing :
General Material Designation
[Book]
Other Title Information
how to implement a profit-driven database marketing strategy /
First Statement of Responsibility
David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.]
EDITION STATEMENT
Edition Statement
3rd ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
McGraw-Hill,
Date of Publication, Distribution, etc.
c1999
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xx, 716 p. :
Other Physical Details
ill. ;
Dimensions
29 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
Database management
Database marketing
Direct marketing-- Data processing
Direct marketing-- Statistical methods
Internet marketing
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/4
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
126
Book number
.
N48
1999
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Batra, Rajeev
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
David Shepard Associates
ORIGINATING SOURCE
Date of Transaction
19990524131715.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
