the 8 essential activities direct sales managers must do every day to build a successful team and earn more money /
First Statement of Responsibility
Michael G. Malaghan
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
McGraw-Hill,
Date of Publication, Distribution, etc.
c2005
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 273 p. ;
Dimensions
23 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
First essential activity: sell -- Set the example -- Champion field training -- Second essential activity: prospect -- Seize all the market, all the time -- Hail the classics: door to door and telephone appointment -- Furnish quality company leads -- Generate abundant local leads -- Boost exhibition sales -- Third essential activity: hire -- Exploit17 powerful, proven recruiting techniques -- Use the 10-step job-selling interview -- Fourth essential activity: train -- Launch the new recruit -- Keep new sales associates one more week -- Rouse the veterans -- Liven up your classroom techniques -- Exploit the power of off-site meetings -- Conduct exciting sales meetings -- Fifth essential activity: replicate yourself -- Start with the first step: the GL -- Delegate -- Grow through key-person training -- Sixth essential activity: motivate -- Visualize the all-consuming goal -- Make the most of the 14 greatest motivators -- Utilize the goal-setting process -- Design winning sales contests -- Seventh essential activity: manage -- Improve time management -- Promote quality customer service and upgrades -- Develop selling and prospecting tools -- Take advantage of the Internet -- Eighth essential activity: lead -- Avoid the 12 career-wrecking demons -- Broaden leadership characteristics -- Build a charismatic persona