عنوان

The power of real-time social media marketing :

(Number (ISBN

0071752633 (alk. paper)

(Number (ISBN

9780071752633 (alk. paper)

Number

b535456

Title Proper

The power of real-time social media marketing :

General Material Designation

[Book]

Other Title Information

how to attract and retain customers and grow the bottom line in the globally connected world /

First Statement of Responsibility

by Beverly Macy, Teri Thompson

Place of Publication, Distribution, etc.

New York :

Name of Publisher, Distributor, etc.

McGraw-Hill,

Date of Publication, Distribution, etc.

c2011

Specific Material Designation and Extent of Item

xxii, 244 p. :

Other Physical Details

ill., map ;

Dimensions

24 cm

Text of Note

Includes bibliographical references and index

Text of Note

Real-time marketing: the now lens -- The way we communicate has changed forever, why now? -- The power of conversation and engagement ; Real-time marketing strategies ; Real-time marketing case stories: lessons in leadership : The American Red Cross: one tweet turns into $33 million for Haitian relief ; USA Today: publishing in real-time ; EMC: real-time in the enterprise ; Orange County Transportation Authority: transforming government ; Wahoo's Fish Tacos: community building through extreme sports ; Mazda USA: social media restart ; The Roxy Theatre: entertainment and business revitalization through customer sharing and social media (or "How social media saved the Sunset Strip!") ; DIRECTV: customer interaction transforms business -- Analytics and measurement -- Viewing the future of real-time social media: the next lens

0

Text of Note

Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. --from publisher description

Internet marketing

Marketing

Online social networks

Social media

Number

Edition

Class number

Book number

Macy, Beverly

Thompson, Teri

Date of Transaction

20130411114010.0

Electronic name

[Book]

Y