عنوان
پدید آورنده
موضوع
رده
HF5415.13 .S344 2004
HF5415
.
13
.
S344
2004
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0130471194
NATIONAL BIBLIOGRAPHY NUMBER
Number
b535117
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
There's no business that's not show business :
General Material Designation
[Book]
Other Title Information
marketing in an experience culture /
First Statement of Responsibility
Bernd H. Schmitt, David L. Rogers, Karen Vrotsos
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River, NJ :
Name of Publisher, Distributor, etc.
Prentice Hall Financial Times,
Date of Publication, Distribution, etc.
[2004]
Date of Publication, Distribution, etc.
©2004
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxxiii, 279 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
SERIES
Series Title
Financial Times Prentice Hall books
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 269-270) and index
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
Corporate image
Customer relations
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1/52
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
13
Book number
.
S344
2004
PERSONAL NAME - PRIMARY RESPONSIBILITY
Schmitt, Bernd
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Rogers, David L.,1970-
Vrotsos, Karen,1960-
ORIGINATING SOURCE
Date of Transaction
20030722000000.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
