Includes bibliographical references (p. 823-850) and index.
CONTENTS NOTE
Text of Note
The challenge of entrepreneurship -- Building the business plan: beginning considerations -- Building the business plan: financial issues -- Building a business plan: marketing your company -- Putting the business plan to work: sources of funds -- Location and layout -- Managing a small business techniques for enhancing profitability -- Managing people: a company's most valuable resource -- Legal aspects of a small business: succession, ethics, and government regulation.
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TOPICAL NAME USED AS SUBJECT
New business enterprises-- Management.
New business enterprises-- United States-- Management.