عنوان
پدید آورنده
موضوع
رده
HF5823 .W455 2012
HF5823
.
W455
2012
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0132163640 (alk. paper)
(Number (ISBN
013216373X
(Number (ISBN
9780132163644 (alk. paper)
(Number (ISBN
9780132163736
NATIONAL BIBLIOGRAPHY NUMBER
Number
b534988
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising & IMC :
General Material Designation
[Book]
Other Title Information
principles & practice /
First Statement of Responsibility
Sandra Moriarty, Nancy Mitchell, William Wells
EDITION STATEMENT
Edition Statement
9th ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River, N.J. :
Name of Publisher, Distributor, etc.
Prentice Hall/Pearson,
Date of Publication, Distribution, etc.
c2012
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxviii, 657 p. :
Other Physical Details
ill. (chiefly col.) ;
Dimensions
29 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
PARALLEL TITLE PROPER
Parallel Title
Advertising & integrated marketing communication
Parallel Title
Advertising and IMC
COVER TITLE
Cover Title
Advertising & IMC :
Other Title Information
principles and practice
TOPICAL NAME USED AS SUBJECT
Advertising
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5823
Class number
HF5823
Book number
.
W455
2012
Book number
.
W455
2012
PERSONAL NAME - PRIMARY RESPONSIBILITY
Moriarty, Sandra E., (Sandra Ernst)
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Mitchell, Nancy,1950-
Wells, William,1926-
ORIGINATING SOURCE
Date of Transaction
20111010095653.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
