عنوان
پدید آورنده
موضوع
رده
HF5813.G7 L63 1994
HF5813
.
G7
L63
1994
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0195085965
(Number (ISBN
9780195085969
NATIONAL BIBLIOGRAPHY NUMBER
Number
b534517
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Consuming angels :
General Material Designation
[Book]
Other Title Information
advertising and Victorian women /
First Statement of Responsibility
Lori Anne Loeb
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Oxford University Press,
Date of Publication, Distribution, etc.
1994
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 224 pages :
Other Physical Details
illustrations ;
Dimensions
25 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 203-218) and index
CONTENTS NOTE
Text of Note
1. Victorian Consumer Culture -- 2. Commercial Interpretations of the Domestic Ideology -- 3. Progress in the Victorian Advertisement: Productive Engines and Consuming Conflagrations -- 4. Heroes for Sale -- 5. Anxiety in the Victorian Advertisement: Evangelical Forms and Material Deliverers -- 6. Community and the Individual -- 7. Social Emulation and Mass Consumption: Elitism or Material Democratization? -- 8. Conclusion
0
SUMMARY OR ABSTRACT
Text of Note
Since advertisements appealed to female as well as male consumers, Lori Anne Loeb argues that on some level these advertising images must have touched on the Victorian woman's perception of herself as a powerful force in the home. And she finds in the Victorian conception of heroism democratic aspirations that reveal the origins of the twentieth-century's democracy of consumption, a society held together by a shared culture of consumerism
Text of Note
Stylishly written and featuring a wealth of illustrations, Consuming Angels demonstrates how advertisements picked up hedonistic patterns in Victorian culture, glorified the culture's consumerism, and mythologized a middle-class life which offered prosperity for all
Text of Note
This richly researched book will appeal to historians, students, and anyone interested in examining the prominent role advertising played in reflecting and shaping Victorian social values and ideals
Text of Note
Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this angel picked up a popular magazine she saw in its advertisements images of Grecian goddesses, women warriors, queens, actresses, adventurers
TOPICAL NAME USED AS SUBJECT
Advertising-- Social aspects-- Great Britain-- History-- 19th century
Social values-- Great Britain-- History-- 19th century
Women consumers-- Great Britain-- History-- 19th century
GEOGRAPHICAL NAME USED AS SUBJECT
Great Britain, Social conditions, 19th century
0
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1/042/094109034
Edition
20
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5813
.
G7
Book number
L63
1994
PERSONAL NAME - PRIMARY RESPONSIBILITY
Loeb, Lori Anne
ORIGINATING SOURCE
Date of Transaction
20160712060130.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
