عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0230239730 (hbk.)
(Number (ISBN
9780230239739 (hbk.)
NATIONAL BIBLIOGRAPHY NUMBER
Number
b533213
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Star-spangled soccer :
General Material Designation
[Book]
Other Title Information
the selling, marketing and management of soccer in the USA /
First Statement of Responsibility
Gary Hopkins.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 330 pages :
Other Physical Details
illustrations ;
Dimensions
25 cm
GENERAL NOTES
Text of Note
Includes index.
CONTENTS NOTE
Text of Note
You're playing the World Cup where? -- Selling soccer to America, the World Cup years! -- World Cup 1994: everyone's a fan -- Soccer goes professional: the launch of Major League Soccer -- Back from the brink -- Soccer United marketing -- The agents arrive: there must be money somewhere...or is there? -- Pony tails and dollars: "anything a man can do" -- The "business" of youth soccer -- Viva futbol/viva Mexico! -- Young Americans: transfers and lost dollars -- Soccer on American television...it's bigger than American Idol -- The making of a soccer nation -- The World Cup returns.
0
SUMMARY OR ABSTRACT
Text of Note
'Star-Spangled Soccer' traces the development of soccer in the USA. It tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.
TOPICAL NAME USED AS SUBJECT
Soccer-- United States-- History.
Soccer-- United States-- Management.
Soccer-- United States-- Marketing.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Hopkins, Gary,1956-
ORIGINATING SOURCE
Date of Transaction
20140908230335.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
