عنوان

The dragonfly effect :

Terms of Availability and/or Price

(hc)

Terms of Availability and/or Price

(hc)

Terms of Availability and/or Price

(electronic bk.)

Terms of Availability and/or Price

(electronic bk.)

Terms of Availability and/or Price

(electronic bk.)

Terms of Availability and/or Price

(electronic bk.)

Terms of Availability and/or Price

(electronic bk.)

Terms of Availability and/or Price

(electronic bk.)

(Number (ISBN

0470614153

(Number (ISBN

9780470614150

Erroneous ISBN

0470885599

Erroneous ISBN

0470885602

Erroneous ISBN

1282773429

Erroneous ISBN

9780470885598

Erroneous ISBN

9780470885604

Erroneous ISBN

9781282773424

Number

b529186

Title Proper

The dragonfly effect :

General Material Designation

[Book]

Other Title Information

quick, effective, and powerful ways to use social media to drive social change /

First Statement of Responsibility

Jennifer Aaker, Andy Smith ; with Carlye Adler

Edition Statement

1st ed

Place of Publication, Distribution, etc.

San Francisco, California :

Name of Publisher, Distributor, etc.

Jossey-Bass,

Date of Publication, Distribution, etc.

c2010

Specific Material Designation and Extent of Item

xxv, 211 pages :

Other Physical Details

illustrations ;

Dimensions

22 cm

Text of Note

Includes bibliographical references and index

Text of Note

The dragonfly body: the system that keeps it airborne -- Wing 1: Focus: How to hatch a goal that will make an impact -- Wing 2: Grab attention: How to stick out in an overcrowded, overmessaged, noisy world -- Wing 3: Engage: How to make people connect with your goal -- Wing 4: Take action: How to empower others, enable them and cultivate a movement -- Onward and upward: You're flying! Now what? -- The dragonfly ecosystem

0

Text of Note

"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results. Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty. Leverage the power of design thinking and psychological research with practical strategies. Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States. The Dragonfly Effect shows that you don't need money or power to inspire seismic change."--

Internet marketing-- Political aspects

Internet-- Social aspects

Social change

Social entrepreneurship

Social media-- Political aspects

Social responsibility of business

Class number

Book number

Aaker, Jennifer Lynn

Adler, Carlye

Smith, Andy,1968-

Date of Transaction

20140114081535.0

Electronic name

[Book]

Y