Includes bibliographical references (p. 179-194) and index.
CONTENTS NOTE
Text of Note
1. The tenets of global trade : emerging trends in international business -- 2. Take advantage of trade agreements : think outside the border -- 3. Protect your brand at all costs -- 4. Maintain high ethical standards -- 5. Stay secure in an insecure world -- 6. Expect the unexpected -- 7. All global business is personal -- 8. Transparency and the tenets of global trade.