عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0538453141
(Number (ISBN
9780538453141
NATIONAL BIBLIOGRAPHY NUMBER
Number
b527771
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Small business management :
General Material Designation
[Book]
Other Title Information
entrepreneurship and beyond /
First Statement of Responsibility
Timothy S. Hatten
EDITION STATEMENT
Edition Statement
5th ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Mason, OH :
Name of Publisher, Distributor, etc.
South-Western Cengage Learning,
Date of Publication, Distribution, etc.
c2012
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxiii, 504 p. :
Other Physical Details
col. ill. ;
Dimensions
26 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
Pt. 1. The challenge -- Small business : An overview -- Small business management, entrepreneurship, and ownership -- Pt. 2. Planning in small business -- Social responsibility, ethics, and strategic planning -- The business plan -- Pt. 3. Early decisions -- Franchising -- Taking over an existing business -- Starting a new business -- Pt. 4. Financial and legal management -- Accounting records and financial statements -- Small business finance -- The legal environment -- Pt. 5. Marketing the product or service -- Small business marketing : Strategy and research -- Small business marketing : Product -- Small business marketing : Place -- Small business marketing : Price and promotion -- Pt. 6. Managing small business -- International small business -- Professional small business management -- Human resource management -- Operations management
0
SUMMARY OR ABSTRACT
Text of Note
"Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage." -- Page 4 of cover
TOPICAL NAME USED AS SUBJECT
Small business-- Management
PERSONAL NAME - PRIMARY RESPONSIBILITY
Hatten, Timothy S
ORIGINATING SOURCE
Date of Transaction
20140103091100.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
