عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
053846738X (pbk.)
(Number (ISBN
9780538467384 (pbk.)
NATIONAL BIBLIOGRAPHY NUMBER
Number
b527767
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing strategy /
General Material Designation
[Book]
First Statement of Responsibility
O.C. Ferrell, Michael D. Hartline
EDITION STATEMENT
Edition Statement
Fifth edition
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Mason, OH :
Name of Publisher, Distributor, etc.
South-Western Cengage Learning,
Date of Publication, Distribution, etc.
[2011]
Date of Publication, Distribution, etc.
©2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxiiI, 743 pages :
Other Physical Details
illustrations ;
Dimensions
26 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and indexes
TOPICAL NAME USED AS SUBJECT
Marketing-- Management
Marketing-- Management, Case studies
PERSONAL NAME - PRIMARY RESPONSIBILITY
Ferrell, O. C
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Hartline, Michael D
ORIGINATING SOURCE
Date of Transaction
20141128115711.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
