عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749452749
(Number (ISBN
9780749452742
NATIONAL BIBLIOGRAPHY NUMBER
Number
b526182
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Bridging the culture gap :
General Material Designation
[Book]
Other Title Information
a practical guide to international business communication /
First Statement of Responsibility
Penny Carté and Chris Fox
EDITION STATEMENT
Edition Statement
2nd ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadelphia :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2008
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 202 p. ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. [191]-195) and index
CONTENTS NOTE
Text of Note
Interpreting the party line -- Knowing your place -- Knowing the limits -- Knowing the form -- Making presentations -- Making deals -- Making yourself understood in English -- Knowing yourself
0
SUMMARY OR ABSTRACT
Text of Note
As globalization continues to gather momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking. The second edition of Bridging the Culture Gap is a distillation of many years' work and is based on the real-life business situations of the authors' international clients. Readers will learn how to interpret a company's "party line," communicate with style, get their message across, be sensitive to other cultures, and ultimately win the deal. This updated edition also includes a new chapter on making oneself understood in "offshore" English. Packed with cases, cultural awareness scales, communication tests and practical tips, this lively guide will help anyone of any nationality become a better communicator. Whether one's task is to give a presentation to a cross-cultural group or to negotiate with an overseas client, Bridging the Culture Gap will ensure that the reader has the cultural awareness to communicate the intended message.
TOPICAL NAME USED AS SUBJECT
Business communication
Business etiquette
Intercultural communication
National characteristics
PERSONAL NAME - PRIMARY RESPONSIBILITY
Carté, Penny
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Fox, Chris J.,1973-
ORIGINATING SOURCE
Date of Transaction
20090627060134.9
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
