عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .R92 2011
HF5415
.
1265
.
R92
2011
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749460628 (pbk.)
(Number (ISBN
0749460636
(Number (ISBN
9780749460624 (pbk.)
(Number (ISBN
9780749460631
NATIONAL BIBLIOGRAPHY NUMBER
Number
b526161
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The best digital marketing campaigns in the world :
General Material Designation
[Book]
Other Title Information
mastering the art of customer engagement /
First Statement of Responsibility
Damian Ryan and Calvin Jones
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadelphia :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
c2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
vi, 210 p. ;
Dimensions
22 cm
GENERAL NOTES
Text of Note
Includes index
CONTENTS NOTE
Text of Note
The rapid evolution of (digital) marketing -- Dockers 'pants dance' -- The truth about smart -- Doritos Hotel 626 -- Lynx Primal Instinct -- Rage against the Machine for Christmas number one -- Pizza Hut iPhone application -- The Photographic Adventures of Nick Turpin -- TurboTax Super Status -- The Spoonful -- In an Absolut world -- Wario Land 'Shake It' YouTube shake-up -- WALL-E -- The Best Job in the World -- Star Trek -- Shadow Napping -- The Ozometer -- Playing the City -- Lost in Space -- Online as it happens -- The Ephemeral Museum -- Pepsi Makes Your Day -- 12 cams create your rainbow -- World Malaria Day Twitter war -- Break the cycle -- Barack Obama 2008 presidential campaign: the 15 swing states -- Looking forward to a creative digital future
0
TOPICAL NAME USED AS SUBJECT
Advertising campaigns, Case studies
Internet marketing, Case studies
Marketing-- Management
Social media
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/72
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1265
Class number
HF5415
.
1265
Book number
.
R92
2011
Book number
.
R92
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Ryan, Damian
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Jones, Calvin
ORIGINATING SOURCE
Date of Transaction
20130102095524.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
