عنوان

Branded beauty :

(Number (ISBN

0749461810

(Number (ISBN

0749461829

(Number (ISBN

9780749461812

(Number (ISBN

9780749461829

Number

b526158

Title Proper

Branded beauty :

General Material Designation

[Book]

Other Title Information

how marketing changed the way we look /

First Statement of Responsibility

Mark Tungate

Edition Statement

First edition

Place of Publication, Distribution, etc.

Philadelphia, PA :

Name of Publisher, Distributor, etc.

Kogan Page,

Date of Publication, Distribution, etc.

[2011]

Date of Publication, Distribution, etc.

©2011

Specific Material Designation and Extent of Item

viii, 277 pages ;

Dimensions

24 cm

Text of Note

Includes bibliographical references (pages 257-258) and index

Text of Note

Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty

0

Text of Note

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, he talks to the people who've made skin their trade. He analyses the marketing strategies used by those who create and sell beauty products. He visits the labs where researchers seek the key to eternal youth. He compares attitudes to beauty around the world and examines the rise of organic beauty products. Full of fascinating detail on great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty also considers the future of the beauty business

Advertising-- Cosmetics.

Branding (Marketing)

Cosmetics industry.

Number

Edition

Class number

Book number

Tungate, Mark,1967-

Date of Transaction

20190313134227.0

Electronic name

[Book]

Y